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The Design of Everyday Things: Revised and Expanded Edition Free read

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The Design of Everyday Things: Revised and Expanded Edition

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The Design of Everyday Things: Revised and Expanded Edition Description

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In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the p


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